Follow these tips to promote your games properly

  Bibin       January 31, 2020

If you are confident about the game you made and you have no doubt regarding its quality and how appealing the game will be to your targeted audience then what you have to do is promote the game to get a wide reach and to create an audience before you even release your game. Everything including the title, image, text style, colour scheme and the theme you place your game into, every one of these matters.

There are mainly five types of content that can create a huge impact if you do it right. The most important one is the trailer you make for your game, and the in-game elements you show to your audience, the way you present it and stuffs like that.

In general, everything that’s in the visual aspect, finding influencers on Youtube and Instagram to promote your game and so on. 

Create an Excellent game trailer 

Create enthusiasm among your audience by showing them an incredible trailer of your game. You can tell a lot about your game in a 90-second video containing all the major action and adventure your audience will experience once they play the game. Create such a game trailer and promote this content to your advantage.

The best example is the game trailers of everyone’s favourite battle royal game “PUBG”. All the game trailers they published on Youtube and other Social Media pages are just incredible. Sound design is an incredible factor in capturing audience attention for your game trailer.

So don’t forget to get help from professional sound designers to create artistic sound effects for your games. 

Take eye-catching screenshots of your Game

You can say a lot in a picture than writing long paragraphs like a novel. Many of us don’t like to read, but we want to grasp more information in a short amount of time. You can leverage your community support by letting them share the beautiful images you have.

Bloggers and media agencies will want awesome images to share with the content they are going to write to you. If you have a game artist let him select the best images with excellent composition and posing of in-game characters so that each image conveys a message or story to the viewers rather than being just an image. Someone with a bit of experience in photography will work too. All the images should be unique since you don’t want to share the images everywhere. 

Landing pages should be engaging to your visitors

Your landing page can be considered as a storefront where your visitors would come and make purchases. A perfect landing page is something that converts your website visitors into players. Having the correct navigation within the website and call to action buttons are a great way to increase conversion rates.

Use an eye-catchy headline on top, since most of the users will only be reading the headline. The headline should induce curiosity among visitors so that they would check the trailer and possibly preorder and buy your game. Don’t forget to add screenshots as well. Make sure that you will have a developer’s blog where you show more about your game and it’s specialities. Add social share buttons so that they could share it easily among their peer group. 

Bonus Tip

You must be doing all the above things flawlessly way before you launch your game to the public. Create an audience group so that they will take care of the rest of the promotional activities. Publish your game before the hype ends so that you can push more sales during the launch times.

If you find these tips helpful, share it among your peers. If you want some help regarding your project contact us and tell us your requirements.